Rongo Univesity Library catalog › Details for: Built in social

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Built in social

by Korhan, Jeff,

Additional authors: ebrary, Inc.

Published by : Wiley, (Hoboken :) Physical details: viii, 216 p. : ill.

Subject(s): Social marketing. | Small business. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10677838
- An electronic book accessible through the World Wide Web; click to view

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Includes index.

Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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