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Geomarketing

by Cliquet, G�erard. , G�eomarketing.
Additional authors: Hughes, Eugene. | ebrary, Inc.
Series: Geographical information systems series Edition statement:1st ed. Published by : ISTE Ltd. ; | ISTE USA, (London : | Newport Beach, Calif. :) Physical details: 327 p. : ill.
Subject(s): Target marketing. | Consumer behavior. | Electronic books.
Year: 2006
Online resources:
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English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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