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Market research handbook

Additional authors: Hamersveld, Mario van. | Bont, Cees de, -- 1964- | ebrary, Inc.

Edition statement:5th ed. / Published by : John Wiley & Sons, (Chichester, West Sussex, England ; | Hoboken, N.J.. :) Physical details: xxvi, 627 p. : ill.

Subject(s): Marketing research. | Electronic books.

Year: 2007

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10297715
- An electronic book accessible through the World Wide Web; click to view

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Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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