The science of sales success
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http://site.ebrary.com/lib/rucke/Doc?id=10052856
- An electronic book accessible through the World Wide Web; click to view
Includes bibliographical references (p. [300]-301) and index.
Measurability matters -- Defining value -- Receiving value -- Tests of reasonableness -- Every question counts -- Leave the brochures behind -- Every reason to say yes -- When the world isn't perfect -- Using MeasureMax your way.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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