Rongo Univesity Library

Your cart is empty.

Maximum influence

by Mortensen, Kurt W.
Additional authors: ebrary, Inc.
Edition statement:1st ed. Published by : American Management Association, (New York :) Physical details: viii, 240 p.
Subject(s): Persuasion (Psychology) | Influence (Psychology) | Success -- Psychological aspects. | Electronic books.
Year: 2004
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha