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Marketing to the campus crowd

by Morrison, David A.
Additional authors: ebrary, Inc.
Published by : Dearborn Trade, (Chicago, Ill. :) Physical details: xx, 252 p.
Subject(s): Universities and colleges -- United States -- Marketing. | College publicity. | Electronic books.
Year: 2004
Online resources:
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Includes bibliographical references and index.

A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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