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Creating Mexican consumer culture in the age of Porfirio D�iaz

by Bunker, Steven B.,
Additional authors: ebrary, Inc.
Published by : University of New Mexico Press, (Albuquerque :) Physical details: xiii, 333 p.
Subject(s): D�iaz, Porfirio, -- 1830-1915. | Consumers -- Mexico -- History -- 20th century. | Consumption (Economics) -- Mexico -- History -- 20th century. | Mexico -- Commerce -- History -- 20th century. | Mexico -- Social conditions -- 20th century. | Mexico -- History -- 1867-1910. | Electronic books.
Year: 2012
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Includes bibliographical references and index.

Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.

"This study shows how goods and consumption embodied modernity in the time of Porfirio D�iaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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