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The challenges facing brand managers today

Additional authors: Guzm�an, Francisco. | Iglesias, Oriol. | ebrary, Inc.

Series: Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; . v. 21, no. 6 Published by : Emerald Insight, ([Bradford] :) Physical details: p. [386]-488.

Subject(s): New products -- Management. | New products -- Marketing. | Branding (Marketing) | Advertising -- Brand name products. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10651494
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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