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Does marketing need reform?

Additional authors: Sheth, Jagdish N. | Sisodia, Rajendra. | ebrary, Inc.

Published by : M.E. Sharpe, (Armonk, N.Y. :) Physical details: vii, 352 p. : ill.

Subject(s): Marketing. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10292195
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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