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Setting profitable prices

by Jensen, Marlene.
Additional authors: ebrary, Inc.
Published by : John Wiley & Sons, (Hoboken, N.J. :) Physical details: xxi, 186 p. : ill.
Subject(s): Pricing. | Electronic books.
Year: 2013
Online resources:
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"+ Website"--Cover.

Includes bibliographical references and index.

Includes bibliographical references and index.

pt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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