Crowdstorm

by Abrahamson, Shaun, Published by : Wiley, (Hoboken, N.J. :) Physical details: ix, 230 p. : ill. Year: 2013
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Includes bibliographical references and index.

Introduction -- First, some context -- Planning : the art of the possible -- Before you start : legal and brand discussions -- Ask the right question : the call to action -- Motivate the crowd : fair incentives for participants -- Organizing : coalitions and recruiting -- Endnotes -- List of figures and tables.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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