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by Jaffe, Joseph,
Additional authors: ebrary, Inc.
Published by : John Wiley & Sons, (Hoboken, N.J. :) Physical details: xix, 300 p. : ill.
Subject(s): Customer relations. | Business communication. | Relationship marketing. | Marketing. | Electronic books.
Year: 2007
Online resources:
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"Published simultaneously in Canada."

Includes bibliographical references and index.

Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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