Rongo Univesity Library catalog › Details for: Customer experience management

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Customer experience management

by Schmitt, Bernd.

Additional authors: ebrary, Inc.

Published by : Wiley, (New York :) Physical details: xiv, 242 p. : ill.

Subject(s): Relationship marketing. | Customer relations. | Customer relations -- Management. | Electronic books.

Year: 2003

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10411623
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 231-233) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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