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Obstructive marketing :

by Hyslop, Maitland. Physical details: 1 online resource (362 pages) : illustrations ISBN:9781472416056 (e-book).
Subject(s): Marketing -- Management. | Strategic planning. | Equality. | Electronic books.
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Includes bibliographical references and index.

List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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