Encyclopaedia of brand equity management.
Series: Encyclopaedia of brand equity management Published by : Himalaya Pub. House, (Mumbai [India] :) Physical details: 296 p. Year: 2009Online resources:
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http://site.ebrary.com/lib/rucke/Doc?id=10416342
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Includes bibliographical references (p. [279]-296).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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