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Encyclopaedia of brand equity management.

Additional authors: Mohsin, Muhammad. | ebrary, Inc.

Series: Encyclopaedia of brand equity management Published by : Himalaya Pub. House, (Mumbai [India] :) Physical details: 304 p.

Subject(s): Brand name products -- Valuation -- Management -- Encyclopedias. | Electronic books.

Year: 2009

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10416345
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [287]-304).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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