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Future savvy

by Gordon, Adam,

Additional authors: ebrary, Inc.

Published by : American Management Association, (New York :) Physical details: x, 294 p. : ill.

Subject(s): Business forecasting. | Strategic planning. | Industrial management. | Electronic books.

Year: 2009

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10271812
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 285-287) and index.

Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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