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Resisting McDonaldization

Additional authors: Smart, Barry. | ebrary, Inc.
Published by : Sage, (London ; | Thousand Oaks [Calif.] :) Physical details: x, 261 p. : ill.
Subject(s): McDonald's Corporation. | Consumer behavior. | Franchises (Retail trade) | Marketing. | Consumption (Economics) | Capitalism. | Fast food restaurants. | Industrial management. | Electronic books.
Year: 1999
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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