The handbook of international advertising research /
Additional authors:
Cheng, Hong.
Series:
Handbooks in communication and media
Edition statement:First edition.
Physical details: 1 online resource (657 pages) : illustrations, tables.
ISBN:9781118378496 (e-book).
Subject(s):
Export marketing
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Research
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Congresses.
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Foreign trade promotion
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Research
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Congresses.
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Advertising.
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Electronic books.
Online resources:
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http://site.ebrary.com/lib/rucke/Doc?id=10831329
- An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references and indexes.
Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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