Rongo Univesity Library catalog › Details for: The price advantage

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The price advantage

by Baker, Walter L.

Additional authors: Marn, Michael V. | Zawada, Craig C. | ebrary, Inc.

Series: Wiley finance series Edition statement:2nd ed. Published by : Wiley, (Hoboken, N.J. :) Physical details: xviii, 366 p. : ill.

Subject(s): Pricing. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10389622
- An electronic book accessible through the World Wide Web; click to view

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Includes index.

Introduction -- Components of pricing excellence -- Transactions -- Customer value.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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