Rongo Univesity Library catalog › Details for: Permission-based E-mail marketing that works!

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Permission-based E-mail marketing that works!

by MacPherson, Kim.

Additional authors: ebrary, Inc.

Published by : Dearborn Trade, (Chicago, IL :) Physical details: xx, 261 p. : ill.

Subject(s): Telemarketing. | Electronic mail messages. | Customer relations. | Electronic books.

Year: 2001

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10019941
- An electronic book accessible through the World Wide Web; click to view

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At head of title: Everything you need to know.

Includes bibliographical references and index.

E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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