Rongo Univesity Library catalog › Details for: From submarines to suburbs

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From submarines to suburbs

by Henthorn, Cynthia Lee,

Additional authors: ebrary, Inc.

Published by : Ohio University Press, (Athens, Ohio :) Physical details: xv, 368 p. : ill.

Subject(s): Marketing -- United States -- History -- 20th century. | Advertising -- United States -- History -- 20th century. | Consumer behavior -- United States -- History -- 20th century. | United States -- Social conditions -- 20th century. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10156432
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 327-356) and index.

Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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