Rongo Univesity Library catalog › Details for: Marketing plans for service businesses

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Marketing plans for service businesses

by McDonald, Malcolm.

Additional authors: Payne, Adrian. | McDonald, Malcolm. -- Marketing planning for services. | ebrary, Inc.

Edition statement:2nd ed. Published by : Elsevier/Butterworth-Heinemann, (Oxford ; | Burlington, MA :) Physical details: xiv, 401 p. : ill.

Subject(s): Service industries -- Marketing -- Planning. | Marketing -- Planning. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10562085
- An electronic book accessible through the World Wide Web; click to view

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Previous ed.: published as Marketing planning for services. 1996.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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