Loyalty schemes in retailing :
Series: Forschungsergebnisse der Wirtschaftsuniversit�at Wien, 1613-3056 ; . Band 61 Physical details: 1 online resource (297 pages) : illustrations, tables. ISBN:9783653035155 (e-book).-
http://site.ebrary.com/lib/rucke/Doc?id=10841837
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Includes bibliographical references and indexes.
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