Rongo Univesity Library catalog › Details for: The co-creation paradigm /

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The co-creation paradigm /

by Ramaswamy, Venkatram,

Additional authors: Ozcan, Kerimcan, -- 1971- -- author.

Physical details: 1 online resource (356 pages) : illustrations ISBN:9780804790758 (e-book).

Subject(s): Customer relations. | Relationship marketing. | Product management. | Business networks. | Electronic books.

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10852487
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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