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Business development for lawyers :

by Schmidt, Sally J., Physical details: 1 online resource (314 pages) ISBN:9781588523624 (e-book).
Subject(s): Lawyers -- United States -- Marketing. | Attorney and client -- United States. | Practice of law -- United States -- Economic aspects. | Lawyers -- Public relations -- United States. | Electronic books.
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Overview : positioning yourself and building credibility -- Writing for publication -- Public speaking -- Dealing with the media -- Preparing written marketing materials -- Organizational involvement -- Overview : developing relationships and generating business -- Attending social events, meetings and conferences -- Satisfying clients and building loyalty -- Cross selling and expanding client relationships -- Managing relationships with significant clients -- Handling difficult client situations -- Building relationships with referral sources -- Preparing effective proposals and pitches for business -- Following up with targets -- "Closing" and asking for business.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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