Rongo Univesity Library

Your cart is empty.

Creating passionbrands

by Edwards, Helen,
Additional authors: Day, Derek, -- 1949- | ebrary, Inc.
Edition statement:1st ed. Published by : Kogan Page Limited, (Sterling, Va. :) Physical details: xii, 244 p.
Subject(s): Brand name products. | House brands. | Electronic books.
Year: 2005
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha