@book{102339,
	author = {Fisher-Buttinger, Claudia. and Vallaster, Christine, and ebrary, Inc.},
	title = {Connective branding},
	publisher = {Wiley,},
	year = {c2008.},
	address = {Hoboken, NJ :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10381057}
}