02773nam a2200373 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001800112020002700130040002100157035002100178050002400199082001800223100002500241245020700266250001200473260005800485300001900543504005100562505014500613520118800758533015201946650002902098650002102127655002902148700003402177700002602211710001702237856012602254999001902380ebr10612543CaPaEBRm        u        cr cn|||||||||120510s2012    cau     sb    001 0 eng d  z  2012016809  z9781118137604  z9781118225417 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)81392896114aHD62.6b.K36 2012eb04a658.5/0362231 aKanter, Beth,d1957-10aMeasuring the networked nonprofith[electronic resource] :busing data to change the world /cBeth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen.  a1st ed.  aSan Francisco :bJossey-Bass, a Wiley imprint,c2012.  axxviii, 301 p.  aIncludes bibliographical references and index.0 apt. 1. Introduction of concepts -- pt. 2. Basic measurement principles, how-tos, and best practices -- pt. 3. Advanced measurement concepts.  a"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--cProvided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aNonprofit organizations. 0aSocial networks. 7aElectronic books.2local1 aDelahaye Paine, Katie,d1952-1 aPaarlberg, William T.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10612543zAn electronic book accessible through the World Wide Web; click to view  c103402d103402