01315nam a22003134a 4500001001200000003000800012006001900020007001500039008004100054020003600095040002100131035002000152050002500172082001700197100002600214245013700240246001700377260006000394300002300454504006600477533015200543650003700695650002500732650004800757650002400805655002900829710001700858856012600875ebr10113998CaPaEBRm        u        cr cn|||||||||031119s2004    enka    sb    001 0 eng    z0470862114 (cloth : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)5489418414aHD69.B7bT393 2004eb04a658.8/272221 aTaylor, David,d1964-10aBrand stretchh[electronic resource] :bwhy 1 in 2 extensions fail and how to beat the odds : a brandgym workout /cby David Taylor.18aBrandstretch  aChichester, England ;aHoboken, NJ :bJ. Wiley,cc2004.  aix, 162 p. :bill.  aIncludes bibliographical references (p. [151]-153) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBrand name productsxManagement. 0aBranding (Marketing) 0aBrand name productsxValuationxManagement. 0aProduct management. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10113998zAn electronic book accessible through the World Wide Web; click to view