02221nam a2200361 a 4500 ebr10361085 CaPaEBR m u cr cn||||||||| 090528s2009 enka sb 001 0 eng 2009021630 GBA904286 bnb 014877603 Uk 9780470743027 (cloth) 0470743026 (cloth) CaPaEBR CaPaEBR (OCoLC)656140895 HF5415 .A743 2009eb 658.8 22 Arnold, Chris. Ethical marketing and the new consumer [electronic resource] / Chris Arnold. Chichester, U.K. : Wiley, 2009. xv, 272 p. : ill. Includes bibliographical references and index. The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Marketing Moral and ethical aspects. New Age consumers. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10361085 An electronic book accessible through the World Wide Web; click to view 105842 105842