TY  - BOOK
AU  - Lewis,Robert
ED  - ebrary, Inc.
TI  - Smart ball: marketing the myth and managing the reality of major league baseball 
AV  - GV880 .L55 2010eb
U1  - 796.3570973 22
PY  - 2010///
CY  - Jackson
PB  - University Press of Mississippi
KW  - Baseball
KW  - Economic aspects
KW  - United States
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10355615
ER  -