TY  - BOOK
AU  - O'Boyle,Neil
ED  - ebrary, Inc.
TI  - New vocabularies, old ideas: culture, Irishness and the advertising industry 
AV  - HF5823 .O26 2011eb
U1  - 659.109417 22
PY  - 2011///
CY  - Bern
PB  - Peter Lang
KW  - Advertising
KW  - Ireland
KW  - National characteristics, Irish
KW  - Civilization, Modern
KW  - Irish influences
KW  - Culture and globalization
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [185]-208) and index; The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10600441
ER  -