@book{112818,
	author = {Booth, David. and Koberg, Corey. and ebrary, Inc.},
	title = {Display advertising},
	publisher = {Wiley ;},
	year = {2012.},
	address = {Indianapolis, IN :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10595357}
}