01547nam a2200337 a 4500 ebr10471997 CaPaEBR m u cr cn||||||||| 100622s2011 nyua sb 001 0 eng d 2010023906 9780231150347 (cloth : alk. paper) 9780231150354 (pbk. : alk. paper) 9780231520942 (e-book) CaPaEBR CaPaEBR (OCoLC)775860127 P96.A83 N35 2011eb 302.23 22 Napoli, Philip M. Audience evolution [electronic resource] : new technologies and the transformation of media audiences / Philip M. Napoli. New York : Columbia University Press, 2011. xiii, 248 p. : ill. Includes bibliographical references and index. Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Mass media Audiences. Digital media Technological innovations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10471997 An electronic book accessible through the World Wide Web; click to view 113053 113053