TY  - BOOK
AU  - Napoli,Philip M.
ED  - ebrary, Inc.
TI  - Audience evolution: new technologies and the transformation of media audiences 
AV  - P96.A83 N35 2011eb
U1  - 302.23 22
PY  - 2011///
CY  - New York
PB  - Columbia University Press
KW  - Mass media
KW  - Audiences
KW  - Digital media
KW  - Technological innovations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10471997
ER  -