@book{11306,
	author = {Franses, Philip Hans, and Paap, Richard. and ebrary, Inc.},
	title = {Quantitative models in marketing research},
	publisher = {Cambridge University Press,},
	year = {2001.},
	address = {Cambridge, UK ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10015017}
}