TY  - BOOK
AU  - Siroker,Dan
AU  - Koomen,Pete
AU  - Harshman,Cara
ED  - ebrary, Inc.
TI  - A/B testing: the most powerful way to turn clicks into customers 
AV  - HD58.9 .S5447 2013eb
U1  - 658.8/3402854678 23
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Organizational effectiveness
KW  - Multimedia systems
KW  - Social aspects
KW  - Application software
KW  - Testing
KW  - Electronic books
KW  - local
N1  - Includes index; How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10748701
ER  -