TY  - BOOK
AU  - Siess,Judith A.
ED  - ebrary, Inc.
TI  - The visible librarian: asserting your value with marketing and advocacy 
AV  - Z716.3 .S54 2003eb
U1  - 021.7 21
PY  - 2003///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Public relations
KW  - Marketing
KW  - Advertising
KW  - Public services (Libraries)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 123-146) and index; The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10194657
ER  -