01781nam a2200361 a 4500 ebr10469803 CaPaEBR m u cr cn||||||||| 100312s2010 enka sb 001 0 eng d 2010008440 9780470686195 (hbk.) 0470686197 (hbk.) 9780470665046 (e-book) CaPaEBR CaPaEBR (OCoLC)698912588 HD69.B7 T39 2010eb 658.8/27 22 Taylor, David, 1964- The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. 2nd ed. Chichester, U.K. : Wiley, 2010. xiv, 239 p. : ill. Includes bibliographical references and index. "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Brand name products. Product management. Electronic books. local Nichols, David, 1967- ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10469803 An electronic book accessible through the World Wide Web; click to view 114889 114889