The
brand gym
a practical workout to gain and retain brand leadership
Taylor, David
1964-
creator
Nichols, David
1967-
ebrary, Inc
text
bibliography
Electronic books.
enk
Chichester, U.K
Wiley
2010
2nd ed.
monographic
eng
xiv, 239 p. : ill.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
David Taylor and David Nichols.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Brand name products
Product management
HD69.B7 T39 2010eb
658.8/27
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