TY  - BOOK
AU  - Sachs,MaryLee
ED  - ebrary, Inc.
TI  - The changing MO of the CMO: how the convergence of brand and reputation is affecting marketers 
AV  - HF5415.1255 .S23 2011eb
U1  - 658.8/27 22
PY  - 2011///
CY  - Burlington, Vt.
PB  - Gower
KW  - Branding (Marketing)
KW  - Public relations
KW  - Electronic books
KW  - local
N1  - Includes index; Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10470879
ER  -