01915nam a2200361 a 4500 ebr10753527 CaPaEBR m o u cr cn||||||||| 130821s2013 hiua sb 001 0 eng d 2013034039 9780824839536 (pbk. : alk. paper) 9780774825047 (bound) 9780774825054 9780774825061 (e-book) CaPaEBR CaPaEBR (OCoLC)851238275 a-ja--- HD9397.J32 A44 2013eb Alexander, Jeffrey W. Brewed in Japan [electronic resource] : the evolution of the Japanese beer industry / Jeffrey W. Alexander. Honolulu : UBC Press, 2013. xii, 302 p. : ill. First published in Canada by UBC Press. Includes bibliographical references and index. Includes bibliographical references and index. Introduction: beer's evolution into a Japanese commodity -- Foreign influences: the origins of Japan's beer brewing industry, 1868-1906 -- Keeping up appearances: maintaining beer's German authenticity, 1906-36 -- Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45 -- "The taste of home": beer as postwar Japanese commodity, 1945-72 -- Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72 -- Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Beer industry Japan History. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10753527 An electronic book accessible through the World Wide Web; click to view 116922 116922