@book{121033,
	author = {Baladi, Joseph. and ebrary, Inc.},
	title = {The brutal truth about Asian branding and how to break the vicious cycle},
	publisher = {Wiley,},
	year = {2011.},
	address = {Singapore :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10484882}
}