@book{121963,
	author = {Malone, Chris, and Fiske, Susan T.},
	title = {The human brand :},
	publisher = {Jossey-Bass,},
	year = {2013.},
	address = {San Francisco :},
	edition = {First edition.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10762535}
}