one-stop guide to building a social media strategy for marketing and business success Schaffer, Neal. creator text Electronic books. nju 2013 monographic eng 1 online resource (226 pages) Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. Neal Schaffer. Includes index. Branding (Marketing) Customer relations Information technology Management Social media HF5415.1255 .S334 2013eb 658.8/72 9781118756638 (e-book) http://site.ebrary.com/lib/rucke/Doc?id=10763008 http://site.ebrary.com/lib/rucke/Doc?id=10763008 CaPaEBR 130624 ebr10763008 eng