@book{123407,
	author = {Knipp, Verena A. and ebrary, Inc.},
	title = {Trust the brand},
	publisher = {Diplomica Verlag,},
	year = {2009.},
	address = {Hamburg [Germany] :},
	note = {Cover title.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10487956}
}