TY  - BOOK
AU  - Knipp,Verena A.
ED  - ebrary, Inc.
TI  - Trust the brand: corporate reputation management in private banking 
AV  - HD59.2 .K55 2009eb
PY  - 2009///
CY  - Hamburg [Germany]
PB  - Diplomica Verlag
KW  - Corporate image
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Electronic books
KW  - local
N1  - Cover title; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10487956
ER  -