@book{124988,
	author = {Clifton, Rita. and ebrary, Inc.},
	title = {Brands and branding},
	publisher = {Profile Books,},
	year = {2003.},
	series = {Economist series},
	address = {London :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10210687}
}