TY  - BOOK
AU  - Clifton,Rita
AU  - Simmons,John
AU  - Ahmad,Sameena
ED  - ebrary, Inc.
TI  - Brands and branding
T2  - Economist series
AV  - HD69.B7 B73 2003eb
PY  - 2003///
CY  - London
PB  - Profile Books
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - Forecasting
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10210687
ER  -